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Social Media Marketing

Connect With More Customers on Social

Homeowners check your Facebook and Instagram before they call. We create and manage the content that builds trust, showcases your work, and keeps your brand visible, so when they're ready to hire, you're the obvious choice.

Posted

Trusted by contractors across the region

Gonzalez Painters All County Pools & Spa Bud Matthews Appealing Fences NC Andersen Sterilizers Village Surrogacy Hackney Cappstone Inc. Swackhamer Masonry & Concrete Fish the Nush Olivo Construction & Restoration

50+

Contractors Served

5.0★

Google Rating

Avg. Lead Increase

$2M+

Revenue Generated

Why Social Media Matters

Grow Your Social Media and Grow Your Business

Social media has become an indispensable tool for contractors. A strong presence increases visibility, builds credibility, and keeps you top-of-mind with homeowners in your service area.

Homeowners Check Your Social Before They Call

Before a homeowner dials your number, they look you up on Facebook or Instagram. An active, professional social presence turns skeptics into confident callers.

Build Authority Between Jobs

Social media keeps your brand visible when you're not actively advertising. Consistent content means homeowners remember your name when the next project comes up.

Showcase the Work That Wins Jobs

Your finished projects are your best marketing material. We turn photos and videos of your work into polished content that demonstrates quality and builds trust.

Reach Customers Who Aren't Searching Yet

Not every homeowner is actively searching Google when they need a contractor. Social media lets you stay in front of your ideal customer before the need even arises.

Platforms We Work On

Google
Facebook
Instagram
LinkedIn
YouTube
What's Included

Full-Service Social Media Management

From content creation to paid ads, we handle every piece of your social presence, so you never have to think about what to post.

Custom Content & Graphic Design

Our in-house designers create scroll-stopping posts that showcase your work, highlight your team, and reflect your brand. Every piece of content is built specifically for your business, not templated or recycled.

  • Before & after project showcases
  • Brand-consistent visual templates
  • Branded graphics and promotional posts
  • Caption copywriting and hashtag strategy

Scheduling & Consistency

Posting once in a while doesn't build an audience. We create a content calendar, analyze your audience's peak activity times, and publish consistently, so your brand stays top-of-mind between projects.

  • Monthly content calendar planning
  • Optimal posting time analysis
  • Consistent cross-platform publishing
  • Performance tracking and adjustments

Social Media Advertising

Organic reach only goes so far. We run targeted Facebook and Instagram ad campaigns built around your service area and ideal customer, reaching homeowners who match your best jobs, even when they're not searching.

  • Demographic and behavioral audience targeting
  • Retargeting campaigns for website visitors
  • Dedicated ads specialist for each account
  • Monthly performance optimization

Platform Management

We manage your Facebook, Instagram, and YouTube presence end-to-end, so you never have to worry about what's going out or whether your profiles are up to date. You focus on the job site. We handle the feed.

  • Facebook and Instagram management
  • YouTube channel optimization
  • Profile setup and brand consistency
  • Community engagement and responses
See It In Action

What Your Content Calendar & Posts Could Look Like

A look at how we plan the week and the kind of polished post that goes out under your brand, built from your own jobsite photos.

Sample Content Calendar

This Week's Lineup

MON 9
Before & After

Kitchen Remodel Reveal

Facebook + Instagram

TUE 10
Pro Tip

5 Signs You Need a Roof Inspection

Instagram Reel

WED 11
Behind the Scenes

Crew Spotlight: Meet the Team

Instagram Stories

THU 12
Customer Spotlight

5-Star Review from the Martinez Family

Facebook

FRI 13
Weekend CTA

Book Your Free Estimate This Weekend

Facebook + Instagram

AR

apexroofingco

Austin, TX

BEFORE AFTER

248 likes

apexroofingco Westlake re-roof, done in a day! Swipe to see the difference a new architectural shingle makes. ☀️🏠

#RoofingAustin #BeforeAndAfter #CurbAppeal

View all 12 comments

2 hours ago

Example only — every post is custom-built from your team's real jobsite photos and your brand voice.

Platforms We Manage

Where Your Customers Are Watching

We manage your presence on the platforms where homeowners in your area actually spend their time.

3B+

Monthly Active Users

Facebook

The largest social platform for reaching local homeowners. Ideal for community building, reviews, project showcases, and targeted lead generation ads.

2B+

Monthly Active Users

Instagram

A visual platform built for showing off your work. Before-and-afters, project progress, and team culture content perform exceptionally well for contractors.

2B+

Monthly Active Users

YouTube

The world's second-largest search engine. Project walkthroughs, testimonials, and how-to content build authority and drive organic traffic to your site.

1B+

Monthly Active Users

LinkedIn

The go-to platform for B2B relationships, commercial clients, and recruiting. Great for showcasing completed projects, company culture, and connecting with property managers and developers.

Built for the Trades

Social Content That Speaks to Homeowners

Most agencies write generic social content that could apply to any business. We don't. We know that a roofer's best post after a storm is different from a pool builder's content in spring. We know what homeowners in your market respond to.

That contractor-specific knowledge shows up in every post: in the language we use, the projects we highlight, and the calls-to-action we build around your busiest seasons.

50+

Contractors Served

Meta

Marketing Partner

5.0★

Google Rating

Google

Certified Partner

See It In Action

Watch How We Manage Social for Contractors

Get a behind-the-scenes look at how our team plans, creates, and publishes content that keeps your brand active and visible across every platform.

Common Questions

Frequently Asked Questions

Everything you need to know before getting started with social media marketing.

How often will you post on our social accounts?

Posting frequency depends on your plan, but most contractors see consistent results with several posts per week across their primary platforms. We build a content calendar around your project pipeline and your busiest seasons.

Do you need photos and videos from us, or do you create content from scratch?

Both. We can turn the photos and videos from your job sites into polished posts, and our in-house designers also create branded graphics, captions, and templates when raw footage isn't available.

Will you respond to comments and messages on our pages?

Yes. As part of platform management, we monitor your accounts and respond to comments, messages, and reviews to keep your community engagement active and your brand looking responsive.

How is social media advertising different from organic posting?

Organic posts build your audience and brand over time, while paid social ads target homeowners in your service area who match your ideal customer profile, even if they don't follow you yet. We run both as part of a complete strategy.

Which platforms should my contracting business be on?

Most contractors see the best results focusing on Facebook and Instagram, with YouTube for longer project content and LinkedIn for commercial work and B2B relationships. We'll recommend the right mix based on your trade and customer base.

How do you measure success on social media?

We track engagement, follower growth, ad performance, and most importantly, leads and inquiries generated from social. You'll get regular performance reports showing how social activity connects to real business results.

Ready to Grow Your Social Media?

Book a free discovery call and we'll walk you through a social media strategy built specifically for your business and service area.