Skip to main content
Paid Advertising

Earn More Business with Paid Ads

SEO builds long-term visibility. Paid ads put you in front of buyers today. We manage Google, Meta, YouTube, and Local Service Ads, all built around the jobs you actually want to win.

The Builders Agency: Paid Ads for Contractors

Trusted by contractors across the region

Gonzalez Painters All County Pools & Spa Bud Matthews Appealing Fences NC Andersen Sterilizers Village Surrogacy Hackney Cappstone Inc. Swackhamer Masonry & Concrete Fish the Nush Olivo Construction & Restoration

50+

Contractors Served

5.0★

Google Rating

Avg. Lead Increase

$2M+

Revenue Generated

Ad Platforms

Get More Calls & Clicks Across Every Platform

We manage campaigns on the platforms where your customers actually are, and connect them into one unified lead-generation system.

Pay-Per-Click

Google Search Ads

Reach homeowners the moment they type "roofer near me" or "emergency plumber Chapel Hill." Google Search Ads put your business at the very top of results, above organic listings, so you capture high-intent buyers before they even scroll.

  • Keyword research built around your target jobs
  • Negative keyword management to eliminate wasted spend
  • Ad copy written to attract your ideal customer
  • Bid strategy optimized for calls and form fills
Facebook & Instagram

Meta Ads

Reach homeowners in your service area based on demographics, behaviors, and interests, even when they're not actively searching. Meta Ads build brand awareness and generate leads from people who match your ideal customer profile.

  • Hyper-local audience targeting by ZIP code or radius
  • Retargeting campaigns for website visitors
  • Lead form ads that capture contacts without leaving the app
  • Creative strategy and ad design included
Video Advertising

YouTube Ads

YouTube reaches over 2 billion monthly active users, and your future customers are watching. Video ads let you show your team, your work, and your story to a targeted local audience before they ever start searching.

  • In-stream and discovery ad formats
  • Targeting by location, demographics, and interest
  • Video scripting and production guidance
  • Conversion tracking tied to calls and site visits
Google Guaranteed

Local Service Ads

LSAs appear above traditional paid ads, at the very top of Google. The Google Guaranteed badge signals instant trust to homeowners. You only pay per lead, not per click, making it one of the highest-ROI channels for local contractors.

  • Google Guaranteed badge setup and verification
  • Profile optimization for maximum lead volume
  • Lead management and dispute handling
  • Pay-per-lead model: no wasted clicks
Paid Advertising with The Builders Agency

Every Campaign Comes with a Dedicated Expert

You don't get handed off to a junior account manager. Every paid ads client works directly with a specialist who understands contractor seasonality, local search behavior, and what it takes to convert a homeowner into a booked job.

We handle setup, copy, targeting, optimization, and reporting, so you can focus on running your business while the leads come in.

Dedicated paid ads specialist
Keyword and audience research
Ad copy and creative strategy
Conversion tracking setup
Landing page recommendations
Monthly performance reports
Ongoing bid optimization
Competitor campaign analysis

Audit & Strategy

We review your market, competitors, and goals to build a campaign strategy around the specific jobs you want to win.

Campaign Build

We set up tracking, build your campaigns, write your ads, and configure targeting, with everything optimized before a single dollar is spent.

Launch & Monitor

Campaigns go live with daily monitoring. We catch issues early and make adjustments in real time to protect your budget.

Optimize & Scale

Every month we analyze performance, cut what's wasting money, and scale what's working, compounding your results over time.

Built for the Trades

Paid Ads That Know Your Industry

Most agencies run the same keyword lists and bid strategies for every client. We don't. We know that "emergency plumber" and "plumber near me" require completely different approaches. We know when roofing season peaks in your region. We know how homeowners research before they call.

That means your ad spend goes further, because every keyword, every bid, and every ad is built around how your specific customers actually search and decide.

No generic playbooks. No cookie-cutter campaigns. Just paid ads built around the jobs you want, in the markets you serve.

Contractor-Only Focus

We work exclusively with contractors and service businesses, which means we already know your seasonality, your margins, and how homeowners search.

Full Conversion Tracking

We track calls, form fills, and job bookings, not just clicks. You'll always know exactly what your ad spend is producing.

Transparent Monthly Reports

No black-box reporting. Every month you get a clear breakdown of spend, leads, cost per lead, and what we're doing next.

Common Questions

Frequently Asked Questions

Everything you need to know before getting started with paid ads.

How much should I budget for paid ads?

It depends on your market, competition, and goals. Budgets vary widely from contractor to contractor. We'll review your market during the strategy call and recommend a budget based on your target jobs and service area.

How quickly will I see results?

Search and Local Service Ads can start generating leads within days of launch. Meta and YouTube campaigns typically need 2–4 weeks of data to optimize targeting. We monitor closely from day one and make adjustments in real time.

Do you require long-term contracts?

No. We work month-to-month. We earn your business every month through results, not a long-term contract. That said, paid ads perform best with consistent investment over time, so we recommend at least a 3-month commitment to see meaningful data and optimization gains.

Which platform is best for my business?

It depends on your trade and goals. Search Ads and Local Service Ads work well for high-intent, ready-to-hire customers. Meta and YouTube are better for brand awareness and reaching homeowners before they start searching. Most clients see the best results from a mix tailored to their market.

Do I need a new website for paid ads to work?

Not necessarily, but your landing pages matter. If your current site is slow, outdated, or hard to navigate, it can hurt your conversion rate and drive up your cost per lead. We'll review your site during onboarding and recommend changes if needed.

How do you measure success?

We track calls, form fills, and job bookings, not just clicks or impressions. Every month you'll get a clear report showing what your ad spend generated, your cost per lead, and what we're adjusting going forward.

Ready to Stop Guessing on Ad Spend?

Book a free 30-minute strategy call. We'll review your current campaigns (or lack of them), identify where budget is being wasted, and show you exactly what a contractor-focused paid ads system looks like.

Schedule a Discovery Call