Put Your Brand on
the Big Screen
87 million households have cut the cord. Your future customers are watching Hulu, Peacock, and ESPN — not cable. Connected TV lets you reach homeowners in your service area with non-skippable ads on the exact platforms they're already on, with the precise targeting you'd expect from digital.
Trusted by contractors across the region
87M+
Cord-Cutter Households in the US
100%
Ad Completion Rate — Non-Skippable Formats
3×
Brand Recall vs. Traditional TV Advertising
ZIP
Precision Geo-Targeting to Your Service Area
TV-Level Reach with Digital-Level Targeting
CTV combines the brand impact of television with the precision of digital advertising — so you reach the right homeowners, in the right area, at the exact moment they're most receptive.
Streaming TV Ads
Your 15 or 30-second ad runs on the biggest streaming platforms — Hulu, Peacock, Paramount+, ESPN, and hundreds of premium networks. Reach homeowners in your service area while they watch their favorite shows.
- Premium streaming inventory across top platforms
- Geo-targeted to your exact service area
- Non-skippable ad formats for 100% completion rates
- Household-level audience targeting
Precise Audience Targeting
Unlike traditional TV, CTV lets you target specific households — not just broad demographics. We target homeowners by ZIP code, home value, income, recent home purchase, and renovation intent signals.
- Homeowner and renter segmentation
- ZIP code and radius geo-targeting
- Household income and home value filters
- Recent mover and home purchase targeting
Video Creative Production
A CTV campaign is only as strong as the ad itself. We help develop compelling 15 and 30-second spots built around your brand — with clear messaging, a strong visual hook, and a call to action that drives homeowners to reach out.
- Script development and messaging strategy
- Creative direction and storyboarding
- Coordination with production partners
- Platform-spec ad delivery and formatting
Campaign Reporting
We track every impression, completion rate, and post-view website visit so you can see exactly how your CTV campaign is driving awareness and action — with monthly reports that show real ROI.
- Impression and completion rate tracking
- Post-view website visit attribution
- Frequency and reach reporting
- Monthly campaign performance summaries
Brand Awareness That Drives Real Calls
CTV isn't just about impressions — it's about staying top-of-mind with homeowners before they ever search for a contractor. When your ad runs on their TV screen week after week, your name is the first one they think of when a pipe bursts or a roof starts leaking.
We pair CTV with your other campaigns — paid search, social, and LSAs — to create a full-funnel system that works across every stage of the homeowner's decision process.
Strategy & Targeting
We define your target audience — homeowners in your service area matching the profile of your best customers — and map out the campaign goals.
Creative Development
We work with you on messaging and script, then coordinate production of your 15 or 30-second spot — or adapt existing video you already have.
Campaign Launch
We configure targeting, upload creative, and launch across our premium streaming inventory — with frequency caps to ensure your ad isn't overexposed.
Monitor & Optimize
We track performance weekly, adjust audience segments and placements, and deliver a clear monthly report on reach, impressions, and downstream website activity.
Why Contractors Are Adding CTV to Their Marketing Mix
Most contractors compete on the same channels — Google Ads, LSAs, social media. CTV lets you get in front of homeowners before they ever start searching, so when they do pull out their phone to find a roofer or plumber, your name is already familiar.
Familiarity converts. Homeowners are far more likely to click an ad or call a contractor whose name they've already seen. CTV builds that recognition at scale — in your specific market, to the specific households that matter.
And unlike cable TV, you're not paying to reach everyone in a 50-mile radius. You're reaching the homeowners in your ZIP codes who fit your ideal customer profile. That's a fundamentally better investment.
Reach Cord-Cutters Where They Are
The homeowners who canceled cable are still watching TV — they just switched to streaming. CTV puts your ad in front of them on the devices they use every day.
Non-Skippable = 100% Viewability
Unlike YouTube pre-roll or social video, most CTV placements are non-skippable — meaning your full message gets seen every single time your ad runs.
Works Best Alongside Search & Social
CTV performs best as part of a full-funnel strategy. We integrate it with your paid search and social campaigns to create a consistent brand presence across every touchpoint.
Frequently Asked Questions
Everything you need to know before getting started with Connected TV advertising.
How is CTV different from regular TV advertising?
Connected TV (CTV) delivers your ad through streaming services like Hulu, Peacock, and ESPN — the same big-screen experience as cable, but with digital-level targeting. You can target specific households by ZIP code, income, and homeownership status, and track impressions and website visits, none of which is possible with traditional TV.
Do I need a big budget to run a CTV campaign?
No. Unlike national cable buys, CTV lets you target only the households in your service area, so your budget isn't wasted reaching people outside your market. We'll help you set a budget that fits your goals and scale it as you see results.
Do I need to create a new video ad, or can I use what I already have?
If you already have a 15 or 30-second video, we can often adapt it for CTV placements. If not, we'll help you develop a script and creative direction, and coordinate with production partners to get a spot built for streaming platforms.
How do you target the right homeowners?
We use household-level data — ZIP code, home value, income, recent home purchases, and renovation intent signals — to make sure your ad reaches people who match the profile of your best customers, not just a broad demographic.
How do I know the campaign is working?
We track impressions, ad completion rates, and post-view website visits, and provide monthly reports showing reach, frequency, and how your CTV campaign is driving awareness and traffic.
Can CTV work alongside my other marketing?
Yes. CTV pairs well with paid search, social, and LSAs as part of a full-funnel strategy — building brand awareness on the TV screen while your other channels capture the search and clicks that follow.
Ready to Get Your Brand on TV?
Book a free strategy call. We'll show you what a CTV campaign looks like in your market, walk through targeting options, and help you understand if it's the right fit for where your business is right now.