Google Guaranteed.
Pay Per Lead.
Local Service Ads appear above every other ad on Google — and you only pay when a homeowner contacts you directly. The Google Guaranteed badge signals instant trust before they even click. We handle setup, verification, and ongoing management so you stay at the top.
Verified
Google Guaranteed
New Lead
Homeowner Called
Search Result
#1 Position on Google
Trusted by contractors across the region
#1
Position — Above All Other Paid Ads on Google
Pay/Lead
Not Per Click — Only Pay When Contacted
2×
Higher Trust with Google Guaranteed Badge
50+
Contractors Verified & Launched
Everything from Verification to Ongoing Lead Management
LSAs require more than just turning on an account. We handle every step — from earning the badge to making sure you're not paying for junk leads.
Google Guaranteed Setup
The Google Guaranteed badge is earned — not bought. We handle the entire verification process, including background checks and license verification, so your business earns the badge that homeowners trust most.
- Business verification and background check coordination
- License and insurance documentation
- Google Business Profile linking
- Badge activation and profile launch
Profile Optimization
Your LSA profile is your storefront at the very top of Google. We build it to win — the right services, service areas, photos, reviews, and business hours that trigger Google's algorithm to show your ad first.
- Service category selection and configuration
- Service area mapping to your target ZIP codes
- Photo and content optimization
- Review management and response strategy
Lead Management
Not every LSA lead is a real lead. We monitor your incoming leads, dispute invalid or irrelevant contacts, and help you manage your lead budget so you're only paying for jobs worth bidding on.
- Lead review and invalid lead disputes
- Weekly lead quality monitoring
- Budget pacing and bid recommendations
- Lead response best practices coaching
Ongoing Optimization
LSA rankings shift based on review score, response time, and booking rate. We continuously optimize your profile to maintain and improve your position so you stay at the top of the list.
- Monthly performance reviews
- Review score improvement campaigns
- Response time optimization
- Competitive positioning adjustments
The Highest-Intent Leads on Google
When a homeowner clicks your LSA, they're not browsing — they're ready to hire. LSA leads convert at dramatically higher rates than traditional paid ads because the intent is immediate and the trust is built in via the Google Guaranteed badge.
And because you only pay per lead (not per click), your budget goes directly toward real customer contacts — not wasted impressions.
Eligibility & Setup
We confirm your business qualifies for LSAs in your trade and service area, then kick off the Google verification process.
Verification
We guide you through background checks and license verification — the requirements that unlock the Google Guaranteed badge.
Profile Build & Launch
We build your profile for maximum impressions: services, photos, service area, business hours, and review strategy all dialed in before going live.
Manage & Optimize
Ongoing lead review, dispute management, and profile optimization to keep your cost per lead low and your position at the top.
LSAs Work Especially Well for Contractors
Google's Local Service Ads were literally built for home service businesses — plumbers, roofers, HVAC techs, electricians, and general contractors. The categories, the verification requirements, and the bidding model are all designed around how homeowners search for trades work.
That means your ads appear at the exact moment someone needs your service — and the Google Guaranteed badge removes the trust barrier that normally slows down the decision to call.
We've set up and managed LSA accounts for contractors across the triangle area. We know what it takes to earn the badge, keep it, and maximize your lead volume.
Position Zero on Google
LSAs appear above traditional Google Ads and organic results — giving you the top spot on the most competitive real estate in local search.
Pay Only for Real Leads
You pay per lead, not per click. If someone accidentally calls or the lead is invalid, we dispute it on your behalf so your budget isn't wasted.
Google Guaranteed Badge
The badge signals to homeowners that Google has verified your business — dramatically increasing the likelihood they'll choose you over an unverified competitor.
Frequently Asked Questions
Everything you need to know before getting started with Local Service Ads.
Does my business qualify for Local Service Ads?
Most home service trades qualify, including plumbing, HVAC, electrical, roofing, and general contracting. Eligibility depends on your trade category, service area, and meeting Google's background check, license, and insurance requirements. We'll confirm your eligibility before getting started.
How long does it take to get the Google Guaranteed badge?
Verification typically takes anywhere from a few days to a few weeks, depending on how quickly background checks and license documentation are processed. We manage the process and keep things moving so you earn the badge as fast as possible.
How much does a lead cost?
Lead costs vary by trade, market, and competition. Unlike traditional PPC, you only pay when a homeowner contacts you directly through your LSA profile, not for clicks or impressions. We'll help you set a budget and bid strategy that fits your goals.
What happens if I get a bad lead?
We review your incoming leads regularly and dispute any that are invalid, irrelevant, or outside your service area. This keeps your spend focused on real opportunities and helps lower your effective cost per lead over time.
Do I need Google Ads or a website to run LSAs?
No. LSAs run through your Google Business Profile and are separate from traditional Google Ads campaigns. A strong website helps your overall presence, but it's not required to launch and run Local Service Ads.
How do you optimize my LSA profile over time?
We monitor your review score, response time, and booking rate, the key factors Google uses to rank LSA profiles, and make ongoing adjustments to your services, service area, and profile content to help maintain and improve your position.
Ready to Claim the Top Spot on Google?
Book a free consultation. We'll check your eligibility, walk you through the verification process, and show you exactly what your LSA profile could look like in your market.